As I was sick in the first week of the term, I started at the second week. During the first six weeks of the first term, I leaned a lot and the content of the study can be summarized as follows:
IBSML:
1.Tools of External Analysis:External Analysis, PESTEL, Porter’s Five Forces
2.Business model canvas
3.The definition, roles, theories and function of HRM
4.Analyse the leadership style of Vivienne Westwood and Calvin Klein, recognize the leadership styles of Transactional or Transformational, learn about leadership theories, including Kotter’s theory about Role of a Manager and “Management vs Leadership”,Mintzberg’s Management Roles and Blake Mouton Managerial Grid.
5.International expansion strategies including Internationalisation, Global integration,Local responsiveness and market entry mode including Export, Ecommerce, Licensing,Franchising,Merger & Acquisition,Foreign Direct Investment
6.Identify Global Corporate Strategy using The Ansoff Matrix
7.Conduct a group presentation about the leadership style of Anna Wintour.
8.Organizational analysis and design
Ops one:
1.know the resources of trend Forecasting:Pantone,PV Marketplace,WGSN,learn how to develop Mood Board ,Color board, key shapes, know how to use Edited to analyse current situation of market.
2.Learn the process of design and production,Garment specifications,Garment approvals process
3.Learn the range pyramid,Size curve, range plan building,
4.Learn the fabric, Wovens, Print & pattern,especially some Sustainable fabric
5.Realize the importance of Sustainable Fashion
6.We conducted a presentation about Supply Chain Transparency
FMCI:
1.learn the marketing planning process, plan the process using SOSTAC FRAMEWORK.
2.Use SWOT analysis
3.Macro and Micro Environmental Analysis framework including :
- PESTLE analysis (external)
- Competitors’ analysis (external)
- SWOT analysis (both internal & external)
4.Integrated Marketing Plan 4Ps（Product，Price，Place (Distribution)，Promotion）
5.Identify the Problem of Greenwashing
6.The STP process and brand identity and positioning
7.Keller’s (1993) CBBE framework,Brand extension evaluation framework
In the first six weeks, I visited the garment factory, learned a lot of knowledge about the fashion industry that I had never seen before through the guest lecture, summarized the knowledge I had learned, and participated in the group discussion and teamwork in the class. My ability of teamwork and critical thinking has been strengthened.