Term one part two


During the second part of the term,I have completed the second half of the three courses, and the main knowledge points are summarized as follows:

IBSML:
1.learn the Competing Value Framework and OCAI Questionnaire
2.Learn Competing Values Framework to identify the culture of organizations
3.Use Hofstede Cultures to know the cultural difference in different countries.
4.Coopetition strategy including Partnership,Social Capital
5.Know strategic implementation process

Ops one:
1.Learn about the fashion supply chain including Direct, Agents / Suppliers , Wholesale.ERP functionality,The importance of PLM technology and application of Blockchain in the Fashion Industry
2.Learn Negotiation Skills through negotiation workshop,identify what is Win-win negotiation,know the Trading Off Variables, Levers and Drivers

FMCI:
1.Analyse different brand-consumer touchpoints;Understand the digital ecosystem: new paradigms and trends;Evolution of multi- to omni-channel Digital in an omni-channel environment
2.Know the different types of brand extension including range extensions and Category Extensions.
3.Know more about marketing communication and related tools
4.Know how to write Press Release
5.Learn more about fashion PR
6.The application of AR and VR technology in fashion industry
7.DIGITAL MARKETING,SOCIAL MEDIA & CONTENT MARKETING
8.Learn how to make a marketing plan
9.Learn how to calculate the cost,budget and KPI of marketing actions

In the second half of the term, I completed the submission of three courses, and I also had some reflection on the results:
For FMCI,although I used some framework, but the analysis is not sufficient, evidence is not enough.
For IBSML, I need to integrate more about the findings of literature review, avoiding descriptiveness and fragmentation. Many arguments are not deep enough and need to be exercised in the future.
For Ops one, the overall cooperation in business negotiations is good, but the details need to be paid attention to. Regarding to the report, I developed inadequate understanding of the executive summary, which should be a few key findings in the report rather than a narrative of the entire report.In addition, some details in the report also need to be adjusted and corrected. I will make analysis and improvement according to the professor’s comments


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